Kunihiko Matsui Architects

Designing extraordinary residential and commercial architecture since 1999


Nescafe Gold Blend Coffee to Architecture

Posted by Kunihiko Matsui on May 10, 2016 at 1:50 PM

I’m not sure why a national television station in Kyoto, Japan chose a famous architect to endorse Nescafe Gold Blend coffee, but I recall I had one of my first “career” epiphanies while I watched that commercial.

Was it the commercial or was I feeling a call to architecture as an outlet for my creative tendencies? 

There I was, a high school student, lying on the floor in my parents’ home in Kyoto as Japanese architect, “Seike Kiyoshi” promoted coffee and a residence he designed in 1977. Years ago, many commercials featured slogans and Kiyoshi-san’s went like this, “For a man who knows the difference, Nescafe Gold Blend” and an image of the home he designed (home.kurade.net/s/article/70554858.html) flashed on my screen.

Perhaps this commercial enhanced my perception of architects as ethical, artistic and well-respected professionals. Who knows? Maybe I can attribute my long-running infatuation with architecture to Nescafe.

You can expect more stories from my journey with architecture in future blogs, but in the meantime, please share this post and visit kunimatsuiarchitects.com. 



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